I've spent the past couple of weeks building a shed in my back garden. Already I hear you ask, what does that have to do with business? As I was building the shed, I realized how similar it was to building a business. Wait, and I'll explain more.
Metaphorically speaking, building a shed is very similar to building a business. There are many ingredients that you need, and missing any one of them out will mean the results will range from achieving nothing to the disastrous. But one ingredient stands head and shoulders above the rest.
It's a simple four letter word...
... P-L-A-N.
With a clear focused plan, and the right amount of knowledge and experience, you know exactly what materials and tools you need. With enough focus, hard work and persistence, you simply follow the plan to achieve the end result.
Let's go back to the example of building a shed, and examine what might happen if you had no plan, or just say a quick sketch on a scrap of paper to rely on:
- You would struggle to know what materials you needed, and have to make repeated trips to the hardware store, greatly reducing the efficient use of your time and needlessly wasting your energy.
- When you start to build, the various parts will likely not fit together properly. As a result, you will either have to start again, or carry on, trying to patch it up as you go along. Of course, it's demoralizing, you may lose faith in yourself, and give up altogether.
- If you manage to continue, the end result is likely to look shoddy, unprofessional, and cheap - and it will be a lasting, and embarrassing reminder of your approach.
But such a result is so easy - really, it is *so* easy - to avoid.
If you spend your time more efficiently before you even start, and develop a clear plan that you feel confident in, let us see what happens:
- You can work out exactly what materials you need, and make a trip or two to the hardware store to get them.
- You can follow the plan to build the shed, and fit the various parts together to achieve a solid construction that is both fit for purpose and aesthetically-appealing.
- The end result will look professional, and one you can feel proud of.
And you know what, it will also do wonders for your confidence and self-esteem - you will be planning bigger and better sheds in your sleep that before you wouldn't have even dreamed of attempting. Yes, I am metaphorically referring back to business, so let's get straight, and see exactly how this applies to your business.
Without a plan, your results will be unintended by definition. You are instead relying on a throw of the dice, for luck to shine on you, for good fortune to fall at your feet.
If you plan, you are planning to achieve a specific result - and your results are much more likely to be as intended, or at least, some way towards them. Of course, you can never predict exactly what will happen, but reach for the stars and you may at least hit the moon! And the experience you gain along the way is one of the most important assets for your business.
The first time I developed a plan for my business, and followed it through, my business doubled in a few short months. Developing a plan meant I had to define a target, and then define a plan to achieve it.
A plan gave me both focus and clarity - I knew what I wanted to achieve and how to achieve it. It encouraged me to ignore distractions, and remain focused on the plan - if I stayed on track with the plan, I could achieve the result I wanted.
In fact, I believe it is the single most important ingredient of all. With a plan, you know what else you need, like the following:
1. The right materials and tools - what do you need to achieve the result you are planning for?
2. The right knowledge and experience - don't worry if you don't have it, you can find someone who does, and learn! For example, there are countless successful Internet marketers for example who can barely construct a web page.
So what should you do now? Quite simply, define a target you want to reach, formulate a plan to reach it, and follow it until you reach your goal!
Steve Shaw develops systems and software to help you succeed in your online business. For example, his article distribution service will distribute YOUR article to hundreds of web sites with the click of a button.
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