How To Plan For Success

by John Colanzi

Marketers come online and they're in such a hurry to
make money, they neglect one of the most essential
ingredients to success.

They don't take the time to put together their battle
plan. They know where they want to go, but they never
sit down and map out how they're going to get there.

They're like ships without a crew. They're tossed to
and fro and have no idea why.

If you're serious about your business, you need a plan.

Your business should be planned like a well thought out
battle. If you haven't got your plan in place you'll
suffer casualties.

You won't suffer loss of life, but you will suffer
losses of:

* Money

* Time

* Opportunity


Just as the well honed warrior prepares for all possible
occurrences, you must be prepared to last through the
slow times, and be just as prepared to capitalize on the
times when it appears you can do no wrong.

The first step on your march to the flag is to decide
who you are. In the immortal words of Shakespeare, "In
brief sir, study that which you most affect".

Know your strengths and know your weaknesses. You'll
never be truly successful until you've first made an
inventory of your-self. You can study all the "How-To's"
and you may even make money, but to be truly be successful
you must have your "Why-To's" in place.

Once you've decided who you are and listed your
strengths and weaknesses, the next step is to determine
how much money you have for your war chest.

Only use money you can afford to lose. As any
professional trader or championship gambler will tell
you, "Scared money never wins!"

Don't mortgage your house or max-out your credit cards
because you've got the million dollar sure-fire winner.

You'll be so busy worrying, you won't be able to think
clearly.

Take money you won't miss and test-test-test. Your
thinking will be much clearer and when your testing
finally hits on a winning formula you'll be ready to
capitalize.

When you've got your winning formula, you should pyramid
your profits to expand your business. A minimum of 50%
of your profits should go back into your business in the
first 6 months.

If you're only using money you can live comfortably
without, you should place 100% back into marketing,
you'll have plenty of time to enjoy the fruits of your
labors!

The final step in your battle plan is to keep a log book.

Just as generals study battles from the past and chess
players study strategies from the old masters, you must
begin your own manual.

Don't rely on your memory!!

In your manual keep every advertising campaign you've
waged. Be as detailed as possible. List what has worked
and what hasn't.

Key your ads to determine where your profits are coming
from.

Test media used, actual ads and sells letters, etc.
Sculpt your business. If your business is based on
profits, the best way to insure profits is the same way
you'd carve an elephant out of granite.

"Remove everything that's not an elephant!"

In your business remove everything that isn't profitable.

Be ruthless with that chisel.

Don't marry any method of promotion, or any one
opportunity.

If you do you'll spend time chasing losses, instead of
accumulating profits.

Put some thought and effort into your plan and you'll
be a step ahead of the competition.

****************************************
Copyright (c) John Colanzi.

John Colanzi uses the Plug-In Profit Site
to earn multiple streams of income from
home on the Internet. What about you?...
http://www.getresponse.com/t/243219/

****************************************